Want more people posting about your business? Start by giving them something to post about. In the age of social media, your space is your content — and a custom neon sign is the easiest way to make your shop, salon, café or studio seriously Instagrammable.
At Neon Lanes, we help small businesses across Australia turn walls into photo ops and signs into shareable moments. Here's how neon helps drive real engagement (and even better – free marketing) through your space.
1. A Neon Sign Creates a Natural Photo Moment
When people walk into your space and see a bold, glowing message, their first instinct is to take a photo. Whether it’s a quote, a logo, or a playful phrase, neon signs invite interaction.
And when that photo ends up on their Instagram story or feed? Boom — free exposure for your brand.
2. It Becomes a Recognisable Feature
Ever notice how some venues are known for "that one sign" on Instagram? That’s visual branding done right. A custom neon sign becomes part of your business identity — and when styled right, customers start seeking it out just to snap a pic.
Pro tip: Add your neon sign to your own feed and use it consistently in content. It helps build visual consistency and strengthens your online brand.
3. It Encourages Tagging & Sharing
Place your neon sign in a high-traffic area with good lighting, and watch the posts roll in. Add a branded hashtag or your Instagram handle nearby to gently encourage tagging — or better yet, include it in the sign itself.
Example: “@yourbrand” in subtle script underneath a quote.
4. It Helps Build FOMO
Neon signs give your space an “I need to go there” feel. When people see friends tagging your location, taking selfies with your sign, or posting reels of your café/bar/salon with glowing backdrops, it builds buzz — and the kind of FOMO that brings in new followers and foot traffic.
5. It Works for Reels, Stories, Posts & Events
Neon signs are super versatile. Use them as:
- A photo booth backdrop at events
- Story-worthy content for daily updates
- A highlight in your branding reels
- The focal point of your content wall
They’re not just décor – they’re digital assets too.
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Make Your Business Worth Posting About
If you're looking to boost your social media engagement, build buzz, and create visual consistency across your digital platforms, a custom LED neon sign is a smart (and seriously fun) investment.
At Neon Lanes, we’ll help you design the perfect sign to reflect your brand, fit your space, and get your customers talking. From design to delivery, we’ve got you glowing.
👉 Ready to get Insta-famous? Start your neon design at neonlanes.com.au or reach out for a free quote today.
