Lighting up Athletik Plus' Melbourne based store

Background

Athletik Plus, a premier sporting company based in Melbourne, specializes in high-quality custom sports uniforms for football, rugby, and other athletic teams. With a strong commitment to quality and team spirit, Athletik Plus aims to provide not just uniforms but also a memorable experience for their clients.

Challenge

To enhance their shop's visibility and create an inviting atmosphere, Athletik Plus sought a unique lighting solution that would reflect their brand identity. They needed a custom-made LED neon sign that would not only attract customers but also serve as a vibrant backdrop for their fittings and consultations.

Solution

After researching various options, Athletik Plus collaborated with Neon Lanes to design a striking custom LED neon sign. They envisioned a sign that would prominently feature their logo and resonate with their target audience.

Custom Sign Design

The Neon Lanes team worked closely with Athletik Plus to create a neon sign that encapsulated their brand essence. The design included:

  • Brand Logo: A bold representation of the Athletik Plus logo, designed with vibrant colors to make it eye-catching and memorable.
  • Sport-Specific Elements: Accents related to football and rugby to emphasize their specialization in sports uniforms.

Installation

The installation process was smooth, allowing Athletik Plus to quickly mount the neon sign in a prominent location within their shop. The bright glow of the LED lights added warmth and vibrancy to the space, making it more inviting for customers.

Results

The addition of the custom LED neon sign transformed the Athletik Plus shop in several significant ways:

  • Enhanced Brand Visibility: The neon sign became a focal point, drawing the attention of passersby and reinforcing the Athletik Plus brand.
  • Inviting Atmosphere: The warm, vibrant glow created an engaging environment, encouraging customers to explore the shop and learn more about the uniforms.
  • Improved Customer Experience: The visually appealing backdrop made fittings and consultations more enjoyable, leading to higher customer satisfaction.
  • Increased Foot Traffic: The eye-catching sign attracted more potential clients, contributing to a noticeable increase in foot traffic to the shop.

Conclusion

By incorporating a custom LED neon sign from Neon Lanes into their shop, Athletik Plus successfully enhanced their brand presence and created a welcoming environment for their clients. The sign not only improved visibility but also elevated the overall customer experience, aligning perfectly with their mission to provide high-quality sporting uniforms.

Athletik Plus’ story highlights the transformative power of effective signage, demonstrating how a custom neon sign can significantly enhance a retail space. If you're looking to elevate your business environment, consider exploring the possibilities with Neon Lanes!

 

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