Why Perth Businesses Are Falling in Love with Custom Neon Signs

Perth is known for its booming café culture, boutique retail stores, and a thriving small business scene. But there’s a new trend lighting up the streets - custom neon signs. From Mount Lawley to Fremantle, local businesses are using neon to stand out, attract customers, and build memorable brand identities.

So why exactly are Perth businesses falling head over heels for neon? Here’s what’s driving the glowing revolution.

1. First Impressions Matter – and Neon Delivers

In a crowded market, grabbing attention is everything. A well-designed neon sign does more than display your name — it becomes a visual anchor for your brand. Whether it’s a quirky slogan, your business logo, or an Instagram-worthy quote, neon signs create instant appeal and curiosity.

“80% of shoppers say they've entered a store based purely on its signage.”
– FedEx Office Survey

2. Instagrammable = Shareable = Free Marketing

Let’s face it - if it’s not on social media, did it even happen?

Bars, cafés, salons, and even offices are using neon signs as part of their visual branding strategy. A great sign becomes a photo hotspot, encouraging customers to snap, tag, and share — giving your business organic exposure on platforms like Instagram and TikTok.

3. Customisation Is King

No two businesses in Perth are the same - and that’s the beauty of custom LED neon signs. At Neon Lanes, we help you create signage that reflects your brand's personality. Choose your font, colour, size, and even animations. Want a script font in hot pink? Or a minimalist logo in cool white? You got it.

Bonus: Our signs are made with energy-efficient LED tubing, so they’re safe, long-lasting, and budget-friendly.

4. From Pop-Up to Permanent - Neon Fits Anywhere

Neon signs aren’t just for brick-and-mortar stores. They’re popular with:

• Event planners (weddings, corporate launches)
• Market stall owners
• Photo booth companies
• Home office set-ups

They’re lightweight, portable, and easy to hang - making them perfect for both temporary and permanent displays.

5. Supporting Local Is More Important Than Ever

Many Perth business owners are actively choosing to work with local suppliers. When you buy from Neon Lanes, you’re supporting a 100% Australian-owned brand that understands local tastes and trends. Plus, our Perth customers love our fast shipping and personalised design service.

Ready to Light Up Your Business?

Whether you run a funky hair salon in Leederville or a minimalist café in Subiaco, a custom neon sign can elevate your space and your brand.

👉 Start designing your custom neon sign today or reach out to our Perth team for a quote. Let’s create something bold, bright, and uniquely you